The traditional physical bank branch is experiencing a sharp decline in its presence. Driven by the rise of online and mobile banking, users are increasingly relying to digital channels for their financial needs. This shift has caused to a reduction in branch establishments, and many institutions are consolidating existing branches to optimize cost

In today's digital landscape, consumers are inundated by an overwhelming amount of information. To truly capture with these individuals, businesses must adopt a data-driven approach to social advertising. Social media platforms provide the ideal opportunity to connect with consumers on a customized level, tailoring messages to their interests and p